Hiring someone to build or work on your website is extremely tough, especially if you don’t grok code (or even recognize “grok” as a word). How can you tell a solid web professional from a mediocre or bad one when you don’t know a whole lot about what they do?
Unfortunately, the decision of who works on your website can have a profound impact on your business’ success on the web.
In this session, Aaron Gustafson—a veteran web professional and serial entrepreneur— will walk you through 10 simple questions to ask of anyone interested in working on your website. He'll also explain why each question is important and how to gauge the quality of the responses you get. Along the way, he’ll cover a variety of topics, including: accessibility, mobile, search-friendliness, and the process of building a website.
Attendees may not walk away with the ability to wax philosophically on finer points of web geekdom, but they will leave this session with the ability to distinguish a true web professional from a wannabe. If you are a web professional, it may not be a bad idea to check out this session; that way you know what questions you are likely to be asked.
16th–18th May 2012