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by Scott Cowley
The proliferation of platforms like Pinterest and Instagram and the emphasis on visuals by existing networks like Tumblr, Google Plus, and Reddit mark a continuous shift in content demand by the web. Learn the latest in what businesses are doing to hitch their brands to the visual trends (new content creation approaches, graphic seeding, visual influencer relationship management) and how much of it is actually working.
Attendees of the session will learn:
by Kit Seeborg
The most powerful form of recognition on the Web is having your content selected to display on curated websites. Unlike the museums of the analog world, these online properties provide the jumping off point for high-volume sharing, re-publication, and appreciation from a larger audience than you or your business could ever reach alone.
Even if you are designing, writing, or recording high-quality digital artifacts, they still need to catch the curator’s eye. We’ll examine what goes through a Web curator’s mind in the few seconds your content is under review. And share seven design tips that will help your content rise to the top.
16th–18th May 2012