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by Brad Cohen
Applying Internet adoption in the US to Everett Roger's Diffusion of Innovation theory we could easily argue that we have entered the late majority phase of internet adoption. 51% of Americans over 12 years old are on Facebook. Over 70% of Americans are online. And the fast and furious pace of the web's impact on our communication patterns and interpersonal relationships is only gaining momentum.
In this session Brad will lead us through the realities of the internet of the late majority, and how this new reality may force us to adjust our assumptions about what the web is, and how we use it.
16th–18th May 2012