by Tim Kadlec
New devices and platforms emerge daily. Browsers iterate at a remarkable pace. We don't know for certain what device our users will be using or where they'll be using them from. Faced with this volatile and uncertain landscape, we can either struggle for control or we can embrace the inherent flexibility of the web.
This session will look at how this affects our approach to building experiences for the web. We'll look at some of the things we can do now to make our designs and content more adaptable to the many devices and platforms finding their way to the market. We'll also discuss where our current tools and processes fall short, and what they need to evolve into.
by Wm Leler
Google Maps has long been the choice for embedding maps on your website, or building map mashups. But Google's recent announcement that they will start charging for maps (or including ads on maps) has people looking at other options. As an added bonus, many of the alternative solutions have significant advantages over Google Maps.
If you are a website owner with an embedded simple map, this talk will show you how you can dump Google Maps and switch over to other solutions in minutes (both free and paid). If you are a web designer, you'll see how you can customize maps so they will look the way you want them to look, not the way Google wants them to look. If you are a programmer building map-based webapps, you'll see how open source mapping APIs like Leaflet and Modest Maps make it faster and easier to build map mashups and have them work the way you want.
And if you just like cool maps, you'll see some new things that are possible with the next generation of map apps using HTML5 and CSS3.
by Chris Risdon
More and more products and services are designed around motivating users and incentivizing change. Products and services in finance, health and the environment, among other areas, are increasingly designed around influencing behavior. Some are doing this better than others. There are useful academic models and patterns for applying persuasion techniques. However, these techniques tend to stand alone, separate from our proven methods and processes for designing for good user experiences.
This session will illustrate how academically derived techniques and persuasive design patterns are integrated in digital products and services. While understanding how powerful behavior design can influence people to be better, we will also discuss and illustrate tactically how we design these products and services so that they serve the interest of customers, as well as meet business needs.
As designers, the choices we make invariably influence users, and now we are harnessing what we know about designing around behavior to produce products and services that have a positive social impact on people's lives. It's time to move beyond just the concepts and theories and understand how to apply behavior design tactics responsibly.
In this presentation we’ll discuss the importance of critique and a language for discussing design. It’s easy to complain about the way things are and theorize on the way things should be. Progress comes from understanding why something is the way it is and then examining how it meets or does not meet the desired goals. This is critique.
Critique is not about describing how bad something is, or proposing the ultimate solution. Critique is a dialogue, a conversation that takes place to better understand how we got to where we are, how close we are to getting where we want to go and what we have left to do to get there.
The contents of this presentation will focus on:
by Brad Cohen
Applying Internet adoption in the US to Everett Roger's Diffusion of Innovation theory we could easily argue that we have entered the late majority phase of internet adoption. 51% of Americans over 12 years old are on Facebook. Over 70% of Americans are online. And the fast and furious pace of the web's impact on our communication patterns and interpersonal relationships is only gaining momentum.
In this session Brad will lead us through the realities of the internet of the late majority, and how this new reality may force us to adjust our assumptions about what the web is, and how we use it.
How do you know if the user experience your team is slaving over is succeeding or failing? How can your team use data to make better decisions? Quantitative measures can help answer these questions and can complement more traditional qualitative research methods like usability testing.
Like many things in life, quantitative measurement relies on good preparation. To effectively measure a user experience it must be divided into discrete pieces that can be measured against their objectives. In this presentation Richard will provide a framework for thinking about measurement along with techniques and tips.
He will describe in detail how to create a Capability Strategy Sheet that defines the goals and measures of an experience (along with a complete example based on a fictional pet store website). He will also share some common measurement patterns that have emerged from his team’s work.
To conclude, he will describe some of the cultural and change management challenges involved when an organization uses data to inform design decisions.
16th–18th May 2012