Sessions at WebVisions Portland 2012 in Main

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Thursday 17th May 2012

  • Welcome Message

    At 9:00am to 9:15am, Thursday 17th May

    In Main, Oregon Convention Center

  • Correspondent from the Future

    by Baratunde Thurston

    In this technology and future-oriented talk, Baratunde, host of Popular Science's Future Of on Science Channel, goes behind the scenes of his television show as well as his digital strategy work at The Onion and other companies to give a deeper analysis of the issues raised in his exploration of the future.

    From self-driving cars to creepy Japanese robots to a real, functioning orgasmatron, Baratunde will share anecdotes, images and a thoughtful, provocative and humorous analysis of what the future might hold.

    At 9:15am to 10:00am, Thursday 17th May

    In Main, Oregon Convention Center

    Coverage video

  • Why We Fail

    by Victor Lombardi

    Just as pilots and doctors improve by studying morbid-but-fascinating crash reports and postmortems, user experience designers can improve by learning how products failed in the marketplace when the determining factor was experience design. As opposed to proselytizing a particular approach to design, these case studies from Victor's forthcoming book Why We Fail will illustrate what teams actually built, how the products failed, and how we can learn from that experience.

    From the growing prominence of Internet startups to the Failcon conference there is a growing acceptance of failure in the technology community. After acceptance the next step is action: using failure to improve our work. Victor will highlight examples of companies who successfully act on failure at the personal, process, and cultural levels.

    In his talk, Victor will explore...

    • the various types of customer experience failure
    • stories that illustrate how designs fail customers
    • how successful companies use failure to create better designs

    At 10:15am to 11:00am, Thursday 17th May

    In Main, Oregon Convention Center

  • The Web's Third Decade

    by Faruk Ateş

    Our medium has entered its third decade of existence, and is ready for some growing up. Our definitions and understanding of the web are rapidly getting out of date, as, too, are our practices for building on it. It is time to re-evaluate where things are and, more importantly, where they are going.

    Faruk Ateş will teach tools and techniques for a more modern view on the web, the world’s greatest platform for content delivery as well as function. Learn how the past is improperly preparing us for the present and the future, negatively affecting our work—and what you can do to free yourself from these information shackles.

    At 11:15am to 12:00pm, Thursday 17th May

    In Main, Oregon Convention Center

  • Get Lucky: The Business of Planned Serendipity

    by Thor Muller

    As the pace of change accelerates around our businesses, and the sheer volume of information explodes, we're under incredible pressure to connect just in time with the people and ideas we need to make breakthrough progress. We can no longer research, plan or process our way to success.

    The answer is planned serendipity, the practice of making unexpected discoveries. By definition, we don't know when serendipity will strike, but we can foster the conditions for it to occur early and often in and around our organizations.

    This talk outlines the eight elements of planned serendipity for businesses.

    At 1:30pm to 2:15pm, Thursday 17th May

    In Main, Oregon Convention Center

  • Hulk Smash the Web! How the Web and Digital Technology are Reshaping Visual Effects

    by Jeff White

    Computer graphics in visual effects is a relatively young industry in relation to film making, although it is an ever changing industry. In recent years, digital technology and the web have brought significant changes into all aspects of film production.

    Jeff will detail how digital capture drove the creation of the Hulk, Ironman and a virtual New York City for Marvel's the Avengers. He'll cover the steps ILM took to create the newest Hulk including working with Mark Ruffalo to bring his likeness and performance into a CG character.

    In addition, he'll talk about the impact of the web at each step of visual effects production and how it's rapidly changing the way visual effects work is done.

    At 2:30pm to 3:15pm, Thursday 17th May

    In Main, Oregon Convention Center

  • It’s a Good Time to Be You

    by Russ Unger

    User Experience Design–have we figured out what this is yet? Or, for that matter, where it is going in the future? What are unicorns, why does everyone want to hire one, everyone claims it impossible to be one, yet still aspire to be one?

    While you may not find yourself with a specific answer, you will be taken on a journey of exploration through challenges, definitions defining yourself, and what it means to fake it. You'll explore a variety of brilliant, different thinkers and what it takes to get to know them and start down the path of becoming one of them (hint: you're already on your way!).

    And finally, you'll be introduced to a new methodology of UX that hearkens from depths of innovation not seen since Miami in the mid-80s.

    At 3:30pm to 4:15pm, Thursday 17th May

    In Main, Oregon Convention Center

  • Sex and SciFi

    by Nathan Shedroff and Chris Noessel

    Could there ever be a better trifecta than Science Fiction, Technology (OK, Interaction Design), and Sex?! While it may be more common for sex to be used to titillate rather than inform or inspire scifi audiences, sex is a big part of our lives and a major form of interaction. Films like Logan's Run, Total Recall, THX-1138, Sleeper, Barbarella, and Firefly, as well as television programs like Star Trek: Voyager and Futurama offer lessons to designers that are both specific to the domain and generalizable to the field of interaction design.

    As part of their ongoing analysis of interfaces in science fiction, Make It So, the authors will share and discuss a collection of video clips depicting visions of sex-related technologies in mainstream science fiction and their relation to real world technologies from state-of-the-art "sexplorers." Discussion will address the questions these scenes—and what their presence in the larger film or television show—raise.

    • How have sex interfaces been portrayed in mainstream science fiction?
    • What can we generalize from these examples about interface design?
    • What can we generalize from these examples about Hollywood?
    • Which are examples of "good" scifi sexual interfaces?
    • What criteria should we use when evaluating fictional interfaces?
    • What counts as sexual technology?
    • What expectations have been raised by scifi around technology and sex?
    • What fears have been raised by scifi around technology and sex?
    • How has science fiction extended existing sexual paradigms?
    • How have actual sexual technologies been affected by science fiction?

    At 4:30pm to 5:15pm, Thursday 17th May

    In Main, Oregon Convention Center

Friday 18th May 2012

  • Blowing Open the Doors of Mobile Engagement

    by Scott Kveton

    As the number of connected consumers continues to skyrocket, brands still struggle with driving core business goals. Learn how some of the most successful companies use push messaging to build a direct, personal connection with their mobile customers.

    We’ll offer examples of how different types of organizations are delivering branded, real-time interactive engagement through their apps, dig into the data and best practices that help ensure every push is a good push and detail emerging technologies that bring location and context into the mix for precise targeting.

    At 9:15am to 10:00am, Friday 18th May

    In Main, Oregon Convention Center

    Coverage video

  • 13 Signs Your Site Needs a UX Exorcism

    by Crystal Beasley

    UX 101. Are you a developer? Do you dabble in design or are forced into making design decisions because there's no one else to do it? Come, my nerdy friend, I'll tell you a story about what words fall out of people's mouths when they're on the verge of a bad decision. We'll clean you up, dust you off and steer you back onto the road of making websites real, genuine people love.

    At 10:15am to 11:00am, Friday 18th May

    In Main, Oregon Convention Center

  • Social Context Marketing

    by Ross Mayfield

    Social Content Marketing has become a valuable and accessible capability, and the role of the Social Content Marketer is on the rise, especially as traditional marketing tactics are being disrupted by the social web.

    Both for the brand of you and the brand of your company, efficiently developing content worthy of sharing is an accessible skill. Visual content can help convey more complex information in a short amount of time that is more memorable. How this scales up as a strategy for larger organizations is evolving quickly, as marketers face a new sharing imperative to engage people.

    Learn how to connect to people through content - whether presenting yourself or your company...

    • Discover people through content, and content through people
    • The value of visual communication for professionals
    • How social content marketing is disrupting advertising

    At 11:15am to 12:00pm, Friday 18th May

    In Main, Oregon Convention Center

  • OAuth 2: Get on the User Authentication Bus

    by Aaron Parecki

    Many large providers have recently deployed APIs using OAuth 2, including Facebook, Foursquare, Google, and more. But since OAuth 2 is technically still a "draft," many aspects of the spec change from month to month and it's sometimes hard to keep up.

    This talk will give an overview of the OAuth 2 spec, starting with the various options the standard gives to developers for building web apps and native apps. We'll look at what the end user sees, work our way to what developers using an OAuth 2 API deal with, and we’ll end up at what developers of OAuth-2-compliant APIs will need to know to successfully implement the standard.

    At 1:30pm to 1:40pm, Friday 18th May

    In Main, Oregon Convention Center

  • Pick me, Pick me! How Design Can Help Curators Find Your Content

    by Kit Seeborg

    The most powerful form of recognition on the Web is having your content selected to display on curated websites. Unlike the museums of the analog world, these online properties provide the jumping off point for high-volume sharing, re-publication, and appreciation from a larger audience than you or your business could ever reach alone.

    Even if you are designing, writing, or recording high-quality digital artifacts, they still need to catch the curator’s eye. We’ll examine what goes through a Web curator’s mind in the few seconds your content is under review. And share seven design tips that will help your content rise to the top.

    At 1:40pm to 1:50pm, Friday 18th May

    In Main, Oregon Convention Center

  • Tips for Front-End Teams without Tears, Heartache, or Fistfights

    by Scott Vandehey

    You know the right way to do things. You've got strong opinions on source order, indenting, and comment styles. What happens when your wolf pack of one has to expand, and you add things like version control to the mix? I'll teach you how to work on a team without resorting to swearing or eye-gouging.

    You and your teammates may not be best friends, but you can stop fighting about tabs versus spaces and get back to what matters: Who put Lady Gaga on the office stereo?

    At 1:50pm to 2:00pm, Friday 18th May

    In Main, Oregon Convention Center

  • What to do with Product Personas

    by Alan Wizeman and Kevin Tate

    The social web has impacted the way our customers interact not only with our brands but with individual items. Products are starting to participate in social networks in a meaningful way, developing their own personas and stimulating conversation from user conversations online to images tacked on a pinboard. As such, brands need to understand the difference between a brand being social and a product being social.

    For example, what has worked as a branding experience on Twitter for example, is not the same as creating a point of sale for customers in the channel where they are and at the exact time they are most likely to purchase.

    At 2:00pm to 2:10pm, Friday 18th May

    In Main, Oregon Convention Center

  • The Complexity of Simplicity

    by Dan Saffer

    "Everything should be made as simple as possible, but not one bit simpler." So said Albert Einstein. But how? How can you take complex pieces of functionality, put them all together and make them as simple as possible...without alienating experienced or power users? This talk will outline the barriers to simplicity—and how to overcome them—as well as looking at the designers' toolbox for how to create designs that feel simple. Creating simplicity is, as it turns out, pretty complex.

    At 2:30pm to 3:15pm, Friday 18th May

    In Main, Oregon Convention Center

  • Alien Phenomenology, or What it's Like to Be a Thing

    by Ian Bogost

    How can we become more attentive to, responsive toward, and empathetic of the world in which we live? By acknowledging that everything—from kittens to toasters, from cities to microprocessors—have an equal claim to existence. That we are not just one among many people or even one among many living creatures, but one among many things of all shapes, sizes, and scales.

    We usually understand "alien" either in a political or a cosmological sense: a terrestrial alien is a foreigner from another country, and an extraterrestrial alien is a foreigner from another planet. But if we want to understand the nature of the universe, then we must accept two new principles: first, everything whatsoever is an alien to everything else. And second, the experience of being something else can never be verified or validated, but only speculated, even if deduction might drive that speculation. In addition to science and philosophy, we need poetry too.

    This lecture offers an inroad to this practice for people who work with computers, automobiles, aioli, and spaceships.

    At 3:30pm to 4:15pm, Friday 18th May

    In Main, Oregon Convention Center

  • Whither Twitter?

    by Laura Fitton

    Twitter Twitter Twitter Twitter Twitter. How is it changing the world? What else might it have in store for the future of business, politics, social change and global economics? What secret Twitter superpowers are barely understood and have barely even been tapped yet?

    At 4:30pm to 5:15pm, Friday 18th May

    In Main, Oregon Convention Center