Why We Fail

A session at WebVisions Portland 2012

Thursday 17th May, 2012

10:15am to 11:00am (PST)

Just as pilots and doctors improve by studying morbid-but-fascinating crash reports and postmortems, user experience designers can improve by learning how products failed in the marketplace when the determining factor was experience design. As opposed to proselytizing a particular approach to design, these case studies from Victor's forthcoming book Why We Fail will illustrate what teams actually built, how the products failed, and how we can learn from that experience.

From the growing prominence of Internet startups to the Failcon conference there is a growing acceptance of failure in the technology community. After acceptance the next step is action: using failure to improve our work. Victor will highlight examples of companies who successfully act on failure at the personal, process, and cultural levels.

In his talk, Victor will explore...

  • the various types of customer experience failure
  • stories that illustrate how designs fail customers
  • how successful companies use failure to create better designs

About the speaker

This person is speaking at this event.
Victor Lombardi

Design leader; author of the book Why We Fail http://bit.ly/WhyWeFailBook; founded IA Institute & Overlap; taught at Parsons, Pratt, Rutgers bio from Twitter

Next session in Main

11:15am The Web's Third Decade by Faruk AteĊŸ

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Time 10:15am11:00am PST

Date Thu 17th May 2012

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