A session at WebVisions Portland 2012

  • George Ross

Thursday 17th May, 2012

11:15am to 12:00pm (PST)

It is just not about the web anymore. If you have content users now expect to be able to slice it, dice it and consume it how and when it best fits their needs.

Since most of us are not Netflix, Twitter or Facebook how do you serve up API, mobile and web experiences without breaking the bank or killing your development team?

Using a real project (SongSelect) we will look at how a scrappy 4 person team built a web platform that now serves up an API consumed by a number of third party software vendors, and mobile web experience and a brand new web presence that is available globally and gets over 6 million page views a month.

In the session we will talk about how to address issues of brand, user experience the development that come up and how you can begin to transcend the confines of your current website and come to promised land of Platformication.

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George Ross


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Time 11:15am12:00pm PST

Date Thu 17th May 2012

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