The CSS of Design Storytelling: Context, Spine and Structure

Storytelling is an age-old tradition, because it’s one that just plainly and simply works. As the book Storytelling for User Experience by Quesenbery and Brooks says “We all tell stories. It’s one of the most natural ways to share information, as old as the human race.”

But to be a really good storyteller, you need to understand three basic concepts: Context, Spine, and Structure (CSS). Each is critical and necessary, and all three need to work together.

In this session I will walk through these concepts and how to understand and implement them in your user experience design work to ensure a good story that covers all of the components of CSS—Context, Spine, and Structure—and is compelling, engaging, and memorable.