Friday 18th May, 2012
9:15am to 10:00am
Demographics have been used to target consumers for decades - because they were they best information we had. But now, knowing someone's age or gender is not enough to create passionate fans. You need to know the psychographics of your customers - their interests, priorities, and concerns. Psychographics will allow you to understand the mental model of your customer, which changes from hour to hour, and give you the ability to target messaging, offers, and experiences to the user in the way that is most relevant for them.
This session will review how to collect and use psychographic information about your users, based on their social network identities. This information can be used to influence every part of the user experience, from initial consideration, to login, to reward your most loyal users. We'll review examples of how to effectively create personalized experiences, and how to avoid the creepy feeling that users are being spied on.
Emerging Media Strategist, Erstwhile Dancer, Armchair Economist, Traveler...and above all, Technology Optimist. bio from Twitter
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