Marketing for Geeks

Ugh, marketing? Always over-promising, annoying and full of spam? No. Marketing is essential to a successful product, so let's make it awesome. Incorporating a marketing mindset during development helps us stay focused on making a real impact on real customers.

This talk will explore key marketing patterns that are applicable to any product or service. We'll see how marketing works at GitHub and New Relic and discuss lessons learned from both companies. Taking marketing beyond work, we'll also discuss how marketing can help our open source projects.