Friday 18th May, 2012
1:30pm to 2:15pm
The question: Why is it so difficult to predictably build great products?
As with most $64,000 questions, a simple answer doesn't suffice. The interesting part isn't the answer itself, but, as they say, the journey. And as such journeys go, ours is filled to the brim with unexpected twists and turns, as it meanders in and out of our world of the web into the seemingly unrelated worlds of behavioral economics, neuroscience, cognitive psychology, even religion.
Unraveling clues en route, it sheds new light on the causes, effects, and remedies for some of the most irksome dilemmas of our profession. And somewhere along the way, an elusive answer takes form: one that promises to make our products better, our projects smoother, and our lives happier.
Join Nishant Kothary as he takes on The $64000 Question.
Doing my own thing at Minky. Formerly Microsoft, Amazon, and Purdue. Always at the mercy of a Weimaraner. bio from Twitter
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