Meeting Pros Are from Mars, Attendees Are from Venus: Techniques for Creating a Remarkable Hybrid Event

Monday, July 30, 2012 / 9:00 AM - 10:00 AM
Location

Room 224 / America’s Center Convention Complex
This Session Earns Attendees 1 CEU credits.
This hybrid session will be streamed live on Monday, July 30.
You can join the session by going to this link: http://www.mpiweb.org/events/wec...

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When it comes to “Creating the New Connectivity” through hybrid events, it seems that meeting organizers and attendees may hail from two entirely different planets. Indeed, the phrase “going hybrid” is becoming increasingly common in the meetings & events industry, but meeting professionals and attendees typically interpret it differently, with conflicting meanings, criteria and expectations. To complicate matters, there hasn’t been a data-driven roadmap for the successful development of hybrid-event strategies, goals and objectives -- until now. The MPI Foundation, in partnership with Mediasite Events, recently completed the most comprehensive study ever conducted on hybrid meetings. This session will reveal key insights gained from this study; and help participants understand how the most common obstacles to executing a successful hybrid event are often the result of differing expectations between organizer and attendee.

Learner Outcomes

Use techniques that organizers and attendees agree make for remarkable hybrid events
Gain insights on types of technology, engagement and event formats that work best for hybrid meetings
Identify a skill set that should be assembled and built into partnerships to ensure hybrid event success
Speakers

Smith, Samuel/Interactive Meeting Technology, LLC
Janssen, Ruud/TNOC The New Objective Collective (remote speaker from Switzerland)
St. Angel, Erica/Sonic Foundry
Steph Pfeilsticker/Thrivent Financial

Recommended for: Meeting Management Professional - Planner