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Moving on from the basics, this intermediate class will cover topics like intro to site mapping, content strategy, design, information architecture and user experience. You will learn to be a WordPress “power user” including how to administer, backup, extend and secure your WordPress installation.
In this session we will discuss when and for what types of sites paid search is appropriate as well as the basics of setting up effective paid search campaigns. We will focus on:
In addition to driving paid search traffic, we will dive into the details of optimizing campaigns for return on investment. We will discuss setting up Google Analytics on WordPress sites as well as integrating with common commerce plugins. Through the insights that robust analytics provides, the site owner will learn to tweak elements of their paid search campaigns to drive more conversions at a lower cost and maximize their marketing online budget.
24th–26th February 2012