Sessions at WordCamp Phoenix 2012 about WordPress

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Friday 24th February 2012

  • WordPress 101 Workshop

    by April Holle

    Crafted for the absolute website novice, this class will be a hands-on start at the beginning and will cover everything from downloading, installing and setting up WordPress through launching your first site.

    At 8:00am to 5:00pm, Friday 24th February

    Coverage slide deck

  • WordPress 201 Workshop

    by John Gough and Jason Cosper

    Moving on from the basics, this intermediate class will cover topics like intro to site mapping, content strategy, design, information architecture and user experience. You will learn to be a WordPress “power user” including how to administer, backup, extend and secure your WordPress installation.

    At 8:00am to 5:00pm, Friday 24th February

    Coverage slide deck

  • WordPress 301 Workshop

    by Ptah Dunbar

    This intermediate WordPress class bridges the gap between user and developer and will give you a solid introduction to HTML, CSS and PHP Basics. By the end of the class, you will be able to identify and make changes to code in HTML, CSS and PHP and will be capable of slicing a design file and converting it into a basic WordPress theme.

    At 8:00am to 5:00pm, Friday 24th February

  • WordPress 401 Workshop

    by Helen Hou-Sandi, Norcross and Roger Seth Carstens

    Have you been hearing about mobile traffic going through the roof? Figure you need to start learning how to manage your own mobile site? Have more questions then answers? Most people are probably thinking “where do I even start?”.

    In WP-401 you will learn about the basics of mobile sites, CSS3, mobile site building tools, QR Codes and responsive width. We are leaving lots of time for Q&A as well as some live development. We expect in 401 there will be a lot of interaction and maybe you have some knowledge to bring and share with the class about mobile? See you there!

    At 8:00am to 5:00pm, Friday 24th February

Saturday 25th February 2012

  • Creatives' Use of WordPress

    by Greg Taylor

    Musicians get your music listened to and full shows. Artists get commissioned and book exhibits. Writers get noticed and published. Site examples and best practices will be discussed with plenty of time left for Q & A.

    At 9:30am to 10:15am, Saturday 25th February

    Coverage slide deck

  • Next Generation Web: What HTML5 and Responsive Design Can Really Do

    by Jake Goldman

    We’ve all probably heard of HTML5, CSS3, Responsive Design, and other “future of the web” buzzwords. Maybe you’ve even dabbled in HTML5 doctype declarations and “header” tags, or used CSS3 rounded corners or gradients. But most of us have only scratched the surface of these technologies, and for good reason – not everyone is using Chrome 16 or Firefox 9 yet, and even they haven’t settled on uniform implementations.

    We’ll look at how Responsive Design is already beginning to change the way we approach building sites for different screen sizes, and peak into potentially transformative HTML5 techniques that are only beginning to appear around the web

    At 9:30am to 10:15am, Saturday 25th February

  • WP 101: Rocking in the Free World

    by Greg Loumeau

    Learn why WordPress is one of the hardest rocking blog and web design creation tools on the planet … oh yeah, and did I mention it’s free? This session will formally introduce you to WP. We will cover how to manually install WP on a server and how to use the “one-click” install method available on many web hosting control panels.

    We’ll also look at how to do editorial calendaring (managing posts that will appear at future dates), site mapping (using internal and external site maps to improve navigation and increase a website’s search engine ranking), site analytics (tracking information about site visitors) and the location of some of the best online resources for learning about WP. Start your day off right by learning how to use this truly amazing software.

    At 9:30am to 10:15am, Saturday 25th February

    Coverage slide deck

  • How to Scale WordPress

    by Erick Hitter and Chris Lauzon

    Looking at how to scale WordPress with different tips and tricks both within WordPress, and beyond. We will take a look at different coding techniques and things you can do within WordPress, such as utilizing its APIs. We will also take a look at infrastructure, caching ideas, and implementing CDNs.

    At 10:30am to 11:15am, Saturday 25th February

  • Introduction to Multi-Site

    by John Hawkins

    The WordPress multisite feature is a powerful beast. With it you can run multiple web sites on a single WordPress installation. Add in some powerful plugins like BuddyPress and Gravity Forms and you’re on your way to building a powerful community network.

    In this session we’ll discuss how to get started with multisite, some of the features and techniques you can use to build a network and we’ll look at some examples of some real world uses for the awesomeness that is WordPress multisite.

    At 10:30am to 11:15am, Saturday 25th February

  • Navigating the Theme Landscape

    by Lance Willett

    Your theme is your site’s identity; it’s how you present yourself to the world. Are you happy with your current theme? Do you know how to customize and fix it, or find a better one? Where should you look for themes? How can you tell a great theme from a just a good one? What do you do with it once you find it?

    Welcome the wild and woolly world of WordPress themes! We’ll tackle these critical questions, and more. Learn what types of themes are out there, how to find and choose a theme, and dive into basic modifications to your theme so it fits you perfectly.

    At 10:30am to 11:15am, Saturday 25th February

  • A Brief History of Plugins

    by Andrew Ryno

    Plugins are the most important aspect of a WordPress site. They allow you to customize nearly any aspect of the site, anywhere from a simple Hello, Dolly! quote to a fully functioning e-commerce system. I will go over what plugins are, how to find them, and how to manage them.

    At 11:30am to 12:15pm, Saturday 25th February

    Coverage slide deck

  • Top 10 WordPress “Best Practices” for Realtors & Real Estate Websites

    by Jay Thompson

    We will explore WordPress tips, techniques, ideas, plugins, design and more to take your real estate (or small business) WordPress site where you need it to go.

    Using practical examples, backed with real-life data, you will get a no-nonsense look at what it takes to build and maintain an effective web presence. Looking to get your questions answered? This is the session for you.

    At 11:30am to 12:15pm, Saturday 25th February

  • wait, That's WordPress

    by Norcross

    Walking through WP builds that ‘break the mold’ of the traditional blog / business site and showcase how powerful WP can really be with some imagination

    At 11:30am to 12:15pm, Saturday 25th February

  • Design Swoon

    by sara cannon

    Dont you just love the latest design trends and techniques? Want to apply them to WordPress using great technique? Or do you just need some inspiration?

    Come to “Design Swoon” where we will not only look at some of the best design on the web but also parse down technique of implementation with CSS3 & WordPress. A designers must-see.

    At 1:15pm to 2:00pm, Saturday 25th February

  • WordPress for Government and Non-Profits

    by Sean Herron

    WordPress powers over 71 million websites on the internet, making it one of the most popular open source projects on the planet. Learn how NASA is leveraging WordPress to communicate, share, and interact with citizens more than ever before through a open data portal that catalogs hundreds of terabytes of information daily, an open source code repository website, and a community blog enabling thousands of NASA employees and contractors to share their stories about working at Nation’s Space Program directly with the public.

    We’ll look at the issues that surround the use of open source content management systems in organizations from the perspective of technology, policy, and culture, and how you can effectively address those issues when deploying your own WordPress site. We’ll also discuss important WordPress best practices, including accessibility, security, and extensibility, that will help you share your content with the widest group of people possible.

    At 1:15pm to 2:00pm, Saturday 25th February

  • Journalism

    by Ryan Imel

    In this session Ryan will explore the ways WordPress is uniquely positioned as a platform for journalists, the exciting ways it’s being used in journalism today, and offer ideas that you can implement right away. We’ll look at how independent journalists and larger teams alike are using WordPress to power their publishing.

    Session Preview: Empowering Journalists with WordPress
    Journalism is, very simply, the practice of reporting events and issues of interest to a specific audience in a timely fashion. As you can imagine, the internet has been playing a large part in the evolution of journalism for some time now.

    When it comes to WordPress and journalism, there are two primary groups we’ll be considering in the session. One group is news teams, and the other is individual journalists serving niche audiences. We’ll look at each group and how they take advantage of WordPress, why they chose it, and how to implement what they do in your teams.

    The session’s goal will be to highlight how to fine-tune WordPress specifically for a journalist’s purposes, and how to construct a publishing workflow that will work no matter the size of your organization.

    At 2:15pm to 3:00pm, Saturday 25th February

  • SEM, WordPress and You

    by Jonathan Kressaty and Scott Yacko

    In this session we will discuss when and for what types of sites paid search is appropriate as well as the basics of setting up effective paid search campaigns. We will focus on:

    • Google Adwords versus Microsoft Adcenter
    • keyword research for paid search
    • writing effective ad copy
    • landing page content strategy
    • bidding and budgeting strategy

    In addition to driving paid search traffic, we will dive into the details of optimizing campaigns for return on investment. We will discuss setting up Google Analytics on WordPress sites as well as integrating with common commerce plugins. Through the insights that robust analytics provides, the site owner will learn to tweak elements of their paid search campaigns to drive more conversions at a lower cost and maximize their marketing online budget.

    At 2:15pm to 3:00pm, Saturday 25th February

  • Agencies

    by Shailesh Ghimire, Dallin Harris, Jake Goldman, Tyler Hurst and Michael Eck

    Panel discussion on starting/running a web design business, freelancing, quoting, pricing, contracts, consulting, etc.

    At 3:15pm to 4:00pm, Saturday 25th February

    Coverage video

  • Five Tenets to Mastering WordPress Development

    by Daniel Bachhuber

    Enlightenment is knowing what your code is doing and why. Thankfully, instead of having to depend on your inner calm, there are a number of tools and strategies you can use to better see what’s going on. We’ll survey a range of topics you should explore to turn your frustration into bliss.

    Feeling better already? In this session, we’ll touch on everything from debugging to best practices to coding standards to version control to performance and optimization. You’ll hear the insights WordPress.com VIP shares every day.

    At 3:15pm to 4:00pm, Saturday 25th February

  • How To Create Engaging Content for Marketers

    by Joseph Manna (Joe)

    Not all content is created equal. Blogging for business is all about engaging content. A great blog post is one that that attracts visitors, addresses their needs and drives them to take action.

    If you have the word “Marketing” in your title, you’ll learn a lot in this session. You’ll be guided through a helpful process to create compelling content that you can put into practice on you or your client’s blogs. If you’ve ever been stumped at what to blog about, I’ll explore the blog content ideas found right in front of you and reveal helpful shortcuts that will help you craft at your next hit blog post.

    At 3:15pm to 4:00pm, Saturday 25th February

    Coverage slide deck

  • Don't Sh** In The Pool

    by Chris Jean

    Learn about the most-frequent causes of plugin and theme conflicts, why they are an issue, and what you can do to avoid the problems.

    At 4:15pm to 5:00pm, Saturday 25th February

  • ECommerce

    by Blue Dog Web Service

    An overview of essential e-commerce concepts with some basic tips for implementing an e-commerce website on WordPress. This talk will cover things you need to consider when choosing and setting up an e-commerce solution as well as help give a basic understanding of some of the many things involved such as payment gateways, how credit card processing works, merchant accounts, SSL certificates, and PCI compliance.

    We’ll end with some basic WordPress security tips and a very brief review of popular e-commerce solutions for WordPress.

    At 4:15pm to 5:00pm, Saturday 25th February

Sunday 26th February 2012

  • Playing Nice With Others: Integrating WordPress with Other Apps

    by Eric Mann

    Mark has a blog; and Facebook; and Twitter. He spends hours polishing stellar content on his site, only to find the best content discussions in his Twitter stream and on his Facebook wall instead of his site.
    Brooke gets a last minute request from a business client. They want a job application form to auto-populate their separate customer relationship management system.

    You’ve written a fantastic plugin, but your core users complain daily that they can’t use it from their iPhones.

    WordPress is ready to solve all three problems.

    WordPress is built to pull data from external services, to push data out to third-party systems, and to extend pluggable API gateways to other applications. If you’ve ever installed a Twitter widget, managed your comments from the iPhone/Android app, or just installed JetPack, then you’ve used all of these features.

    I’ll show you not just how they work, but how you can use them on your own site.

    At 1:30pm to 2:00pm, Sunday 26th February

  • Custom Post Types: Now What?

    by Cody

    By now a lot of us have heard about or used the amazing custom post type functionality within WordPress. But, after the code has settled from registering your very own custom post type, what do you do next?

    This session will focus on some of the intermediate to advanced practices and abilities to leverage custom post types to the max. You can literally build anything you can imagine with custom post type support through WordPress, and hopefully with some of the knowledge from this session, you will be armed with the tools to let your imagination and creativity run wild. So what are the topics in store?

    - Adding custom taxonomies to your post type
    – Brief overview of custom taxonomies
    – The code
    – Great Examples
    - Custom admin columns for your post type
    – Brief overview and why this is important
    – The Code
    – Great Examples
    - Post type specific page templates
    – How to create custom page templates for your post type
    - Custom fields
    – Every custom post type could use a specific custom field
    – How we do it
    – Oh the possibilities!
    - Custom Queries
    – Brief overview
    – Great examples

    It will be a lot to cover in a thirty minute session so be ready! We will briefly go show and go over code examples during the slide presentation, however in an effort to conserve time during the keynote, we will be focusing on best practices and examples. There will be one-on-one availability, and supporting reference material after the session which will go more in depth into the code behind all this madness.

    At 2:30pm to 3:15pm, Sunday 26th February

    Coverage slide deck

  • How to Create a Backend Your Clients Will Actually Use

    by Kyle Theisen

    At 3:00pm to 3:45pm, Sunday 26th February

    Coverage slide deck

  • Developer Tools That Make Money

    by Joey Novak

    Development practices and debugging techniques that WILL make you more efficient.

    At 4:00pm to 4:45pm, Sunday 26th February

    Coverage slide deck