Sessions at WordCamp Phoenix 2012 about Marketing and Content

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Saturday 25th February 2012

  • How To Create Engaging Content for Marketers

    by Joseph Manna (Joe)

    Not all content is created equal. Blogging for business is all about engaging content. A great blog post is one that that attracts visitors, addresses their needs and drives them to take action.

    If you have the word “Marketing” in your title, you’ll learn a lot in this session. You’ll be guided through a helpful process to create compelling content that you can put into practice on you or your client’s blogs. If you’ve ever been stumped at what to blog about, I’ll explore the blog content ideas found right in front of you and reveal helpful shortcuts that will help you craft at your next hit blog post.

    At 3:15pm to 4:00pm, Saturday 25th February

    Coverage slide deck

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