The Business of Code

A session at WordCamp San Francisco 2012

Saturday 4th August, 2012

3:30pm to 3:50pm (PST)

Being an ambitious entrepreneur and a very average developer is an “interesting” combination (to say the least) when you set out on the journey of creating a sustainable & profitable business within an open-source ecosystem. In this talk, I’ll share some of stories I experienced & unexpected lessons I learnt since venturing into the world of WordPress and eventually co-founding WooThemes.

About the speaker

This person is speaking at this event.
Adii Pienaar

Founder @inpublicbeta. Founder @WooThemes. New Dad. Ex-Rockstar. bio from Twitter

Next session in Robertson Auditorium

3:50pm How NOT to design a default theme by Drew Strojny

Adii Pienaar at previous events

Coverage of this session

Sign in to add slides, notes or videos to this session

Tell your friends!


Time 3:30pm3:50pm PST

Date Sat 4th August 2012


Robertson Auditorium, Mission Bay Conference Center

Short URL


View the schedule



See something wrong?

Report an issue with this session