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by Andy Hood
Examining the illustrated reference genre as it bridges the void between books and magazines.
Delivering a user intuitive, fast and accessible experience is vital and an industry game changer.
Tapping in demand for tablets in lucrative vertical markets i.e. medical professionals and students.
Using the Dorling Kindersley "Human Body" iPad application developed by AKQA to demonstrate how we must understand the user experience and use the technology appropriately to add dimension to the printed content, and how interaction can create a new engagement with reference work.
Presented by Andy Hood (AKQA) and Peter Buckley (DK)
15th–16th May 2012