New Media Traffic Acquisition Strategies

A session at a4uexpo Europe, Amsterdam

Tuesday 2nd July, 2013

9:00am to 9:50am (AMT)

Strategies surrounding traffic and customer acquisition have adapted over time to encompass new advertising mediums and popular platforms. As a site owner or brand, the desire to reach new audiences across these mediums has become more prominent - especially now that consumers are more technology-savvy than ever before; spending an increasing number of hours watching online video, playing mobile games, browsing the mobile web and using multiple devices.

But in today’s competitive e-commerce climate, what are the most successful and innovative ways of driving targeted traffic through new media? How do you ensure your media spend is reaching relevant consumers? What can you do to differentiate your acquisition strategy from the many others that are competing against you?

Join our panel of media experts, publishers and solutions as they discuss the ins and outs of clever traffic acquisition that’s complimentary to your ROI.

About the speakers

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Robert Schneider

Robert Schneider is the head of European operations at TrialPay, where he has built and managed the office in Berlin, Germany since 2012.

His mission is to extend TrialPay's industry-leading solutions in transactional advertising to European markets and grow the client base of advertisers and publishers.

Robert was previously a senior business development director at zanox, Europe's leading performance advertising network, where he managed a sales matrix organization across ten markets. Robert's areas of expertise are performance-based publisher business models and the development of sustainable and scalable partnerships with advertisers.

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Sri Sharma

Sri Sharma is the founder and Managing Director of Net Media Planet, an award-winning specialist in Search and Display marketing.

Working on a performance based model across 70 countries and 45 languages, Net Media Planet generates client revenues of over £100 million annually.

Sri is considered an online marketing thought leader, and has spoken at various conferences internationally. He recently won highly commended UK Entrepreneur of the Year.

Under Sri’s leadership Net Media Planet has received numerous industry accolades for performance and innovation. Last year, the company won awards from bodies including A4U, the UK Search Awards and the Effective Mobile Marketing Awards. Most recently Sri has guided the team to winning two awards at this year’s Performance Marketing Awards, and a Highly Commended award at the Revolution Awards.

Net Media Planet is part of Incubeta, an international digital marketing services group, with over 200 staff across 7 digital businesses.

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Irene Valens

As the CEO, Irene Valens is responsible for the daily management and the long term strategy of both Traffic4u and bGenius.

With her Finance background and her passion for online marketing, she gathers, analyses and filters information to provide the organisations with the insights needed for helping their clients grow online. “Traffic4u and bGenius are two dynamic groups of ambitious individuals, working together in the rapidly changing and exiting world of Performance Marketing.

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Irfon Watkins

Founder & CEO for Coull

Irfon's career has seen him go from a member of punk band The Groovy Pineapples, to Sales Director at Dell before a stint in Florida where he led the acquisition and running of six software companies across Africa and Europe.

After all that it was time for Irfon to start his own company focusing on what he believed would be the next great medium, online video. This idea came to fruition in the form of Coull.

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Karl Knights

Karl Knights, Director of New Business EMEA, Kenshoo UK Ltd

Karl Knights is Director of New Business EMEA for Kenshoo. Karl's efforts are focused on delivering new commercial agreements to drive growth in the EMEA market.

Previously, Karl worked at Microsoft Advertising for six years, his last role as the Head of Strategic Accounts working directly with key advertisers across the Microsoft portfolio of digital assets. Karl also worked at Yahoo! in strategic sales and at Chrysalis radio where he started in 1999.

Having worked in the online marketing industry for over 10 years, Karl has spoken at many events with Haymarket and the Marketing Society. Karl has recently been a speaker at Internet World where he talked about the benefits of dynamic attribution across search and social.

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Time 9:00am9:50am AMT

Date Tue 2nd July 2013

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