'Everyone is Special' - Personalisation in Conversion Tactics

A session at a4uexpo Europe, Amsterdam

Tuesday 2nd July, 2013

9:00am to 9:50am (AMT)

Focusing on the individual is one of the most overlooked areas of conversion optimisation. While building tests that deliver the ‘statistically best’ experience, we often overlook the fact that everyone is different. By optimising your site, are you heading to the lowest common denominator – making a bland and unexciting page that offends nobody, but isn’t exciting or inspirational?

Our speaker explains how you can use analytics tools to understand possibilities for personalisation, how you can set up simple personalisation tests with any test platform and looks at which are the best features to personalise on your page. Learn how simple changes can create a personal experience for every user and boost your conversion.

About the speaker

This person is speaking at this event.
Dave Gowans

Dave is the Senior Consultant at Conversion Factory, increasing conversion rates for businesses from start-ups to $5 billion/year web giants.

He has managed optimisation campaigns for blue chip companies across Europe including household names in telecoms, retail, gaming and travel. He has managed online search & recommendation projects in the gaming and television industries and has a passion for improving the online experience and maximising conversion.

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Time 9:00am9:50am AMT

Date Tue 2nd July 2013

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