Tuesday 2nd July, 2013
9:00am to 9:50am
A prominent discussion point across the globe. The rise in mobile has led to a new channel being leveraged that allows publishers, advertisers and startups to take advantage of today's agile consumer. The mobile channel is a new facet for performance-based marketing activity, yet the promotional opportunities for publishers and advertisers alike are often overlooked.
The speakers will take you through a big brand's mobile affiliate programme, starting with the basics and then embarking on a step-by-step guide to launching your mobile affiliate programme. Using case studies from the successful brand's mobile activity, you’ll hear about tips for growing and maturing your mobile affiliate programme - plus a look at how the app space can benefit and take your mobile activity further into the world of m-commerce.
Joining Tradedoubler in 2009, Neil has worked with a number of clients, developing their performance marketing strategies across multiple verticals
and multiple countries, as well as managing a team of Account Managers.
Neil moved over to become Head of Mobile for UK & Ireland in July 2012. He now runs Tradedoubler’s mobile proposition, overseeing its strategic development and advising merchants and affiliates on how to expand their mobile footprint.
Senior Partner Marketing Manager for Hotels.com
Having joined Expedia Inc. in 2005 I have worked within various roles ranging from contracting hotel supply to managing white label partnerships for a range of clients within the travel and retail sector.
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