Next Generation Remarketing & Retargeting

A session at a4uexpo Europe, Amsterdam

  • David Brown
  • Dominic Yacoubain

Tuesday 2nd July, 2013

10:30am to 11:20am (AMT)

Few will deny that today’s remarketing and retargeting channel is booming and is set to continue driving new and significant revenue for brands over the coming months.

With so much customer data being handled across the remarketing and retargeting journey, what are the best practice procedures to remain within the law of customer data collection? Especially as new data regulations are soon to be enforced that could impact this channel quite considerably.

Our panel will discuss their experience within the channel by delving into successful campaigns and what factors played a part in their success, followed by a view to future strategies. How has frequency capping for display campaigns changed over recent years, and when is the optimal time to remarket via email? Does creative messaging aid display conversions, and how personalised do you need to make your emails to aid remarketing?

Questions from the floor will be welcomed throughout.

About the speakers

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David Brown

Founder & CEO for Ve Interactive

Serial entrepreneur David-Joseph Brown is a co-founder of Ve Interactive and serves as its CEO. He brings a strong media/technology and corporate background to the table, as well as extensive international experience.

David serves on a number of Executive boards and holds three Chairman positions. Recently he won a Bronze Medal in the 2012 Stevie® International Business Awards for 'Software Executive of the Year.'

Over the past decade, David has directed the filing and acquisition of over 120 patents in 40 languages, completed multiple acquisitions, directed the investment financing of over £100M and driven sales strategies reaching several hundred million pounds.

Since relocating back to the UK in 2008, David has been committed to revolutionising the online efficiency industry, bringing industry focus to the power of data, as well as supporting entrepreneurialism in the UK.

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Kevin Edwards

Strategy Director for Affiliate Window

Kevin Edwards has over nine years experience working for affiliate networks.

Since joining Affiliate Window in 2006, Kevin has had a significant impact on the business, facilitating and deepening relationships with partners and strengthening the core management team.

He heads up the Strategy team as Strategy Director with responsibility for producing research, implementing best practice and providing analysis for key clients.

He’s also former Chair for IAB's Affiliate Marketing Council.

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Douglas Sheard

Senior Affiliate Marketing Manager for LBi

Douglas works with the Performance Team at LBi to develop market-leading strategies for their clients across multiple verticals and territories.

He has been in the UK industry since 2008, working at both network and agency-side, and is an active member of the UK Affiliate Marketing Council.

This person is speaking at this event.
Dominic Yacoubain

Managing Director for Clash Media

Dominic is a veteran of the online retail market and an entrepreneur with a dynamic background in consumer and B2B technology.

He is now Managing Director of Clash Group, the full-service digital performance media company specialising in mobile. His focus is on driving and developing the Clash brand across EMEA and working with clients to deliver positive ROI on their omnichannel marketing strategies.

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Time 10:30am11:20am AMT

Date Tue 2nd July 2013

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