CRO: It's All Psychological

A session at a4uexpo Europe, Amsterdam

Tuesday 2nd July, 2013

10:30am to 11:20am (AMT)

Successful conversion optimisation is not an art, but a science. It requires an in-depth understanding of human psychology, cognitive principles and scientific methodologies. Therefore it’s time to lift the lid on what it takes to optimise effectively.

This session will explain how the application of simple cognitive principles can be applied to website design and usability, how the art of persuasion can be leveraged through basic scientific methods and how all this can affect a visitor’s mind-set and their eventual conversion.

By tapping in to the science you’ll learn how to get the most out of your existing traffic and maximize your online ROI. We hope you leave this session and never look at a web page in the same way!

About the speaker

This person is speaking at this event.
Ivan Imhoff

Head of conversion rate optimisation for House of Kaizen

Ivan is a straight talking digital marketing expert. He has previously headed up digital marketing for various blue chip companies, and now heads up the conversion rate optimisation department at House of Kaizen.

He combines an in-depth knowledge of ecommerce with the proven background in creative marketing solutions, revenue optimisation and user experience.

An entrepreneur at heart his straight forward nature provides a refreshing change!

Sign in to add slides, notes or videos to this session

Tell your friends!


Time 10:30am11:20am AMT

Date Tue 2nd July 2013

Session Hash Tag


Short URL


Official event site


View the schedule


See something wrong?

Report an issue with this session