Tuesday 2nd July, 2013
10:30am to 11:20am
12 months is a very long time in search, so how can site owners large and small stay agile and ensure they move with the times?
What tools can you use to figure out what to do next and how should you react if you fall foul to the latest search update? The most powerful information a site owner can have is a solid understanding of their landscape, and what the competition is doing to move forward.
Join our SEO guru who’ll take you through how any site owner can analyse data from tools including Advanced Web Ranking and Search metrics, and use Excel to make monitoring your competitive landscape easy and actionable.
Drawing on experience of working with large affiliate sites, Jon will identify significant changes in the past 12 months with examples of websites that are adapting well to change, and also sites that are being left behind. You’ll leave this session with a clear idea of how to effectively stay in touch with changes in SEO, and more importantly how to react should a shift in rankings impact your business.
Jon is an SEO Consultant at SEOgadget.
SEOgadget is a digital marketing agency specialising in conversion rate optimisation, large scale SEO, keyword research, technical strategy and link building in high competition industries. Jon started out in SEO by ‘tweaking’ personal projects moving on to run his own consulting business prior to joining SEOgadget.
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