Is There Really Power in Third-Party Solutions?

A session at a4uexpo Europe, Amsterdam

Tuesday 2nd July, 2013

12:00pm to 12:50pm (AMT)

One of the common trends for performance marketing stakeholders in today’s market is the availability of third party technologies that can optimise your campaign, programme or operation. Depending on the level of granularity that you are using third party solutions for, throws up many different approaches to performance marketing operations.

But what can using third parties enable you to do more of? What is the best approach and in what circumstances? How can API’s, increased tracking and use of analytical tools aid you to maximise your performance marketing goals?

Hear from those who have taken programmes completely in-house, to those who utilise solutions as part of a network or agency-based programme; plus you can hear from innovative publishers who are offering their own third-party solutions to reach new markets and commercial models for their business.

About the speakers

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Steven Brown

Steve Brown is Chief Executive of Linkdex - the leading marketing platform for many of the world’s largest brands and agencies.

providing them with answers to the right questions in relation to SEO and content creation and production. Steve was also instrumental in launching Linkdex's Publisher Discovery product in 2012 that won both the Best use of Data and Best New Entrant categories at the 2013 Performance Marketing Awards.

Steve was a co-founder of buy.at, leading it as chief executive from commencement to 2006 and then continuing as a executive board member until shortly after it was acquired by AOL in 2008. He oversaw buy.at's growth, including a period when it was the UK's fastest growing profitable business in 2006 (Tech Track 2006), and also its launch into the US market.

He has held non-executive positions within many leading online marketing businesses prior to joining Linkdex in 2010 and has spoken at many affiliate conferences since 2000. He holds a physics PhD from the University of Liverpool.

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Ralph Remkes

Ralph Remkes is Affiliate & Developer Manager at bol.com.

bol.com is Netherlands largest online retailer, and responsible for the launch of bol.com own in-house built affiliate network in 2011.

The bol.com affiliate network is praised for its user-friendliness, transparency and innovative promotion tools. In 2012 bol.com won the Dutch Affiliate Award for Advertisers. In line with its Open Network Strategy bol.com launched in 2012 its Developer Center through which third parties get access to several bol.com Open APIs. Ralph Remkes is a firm believer that affiliate marketing is more than campaign management. He believes that the essence of affiliate marketing is to optimally utilize the knowledge, the creativity and the resources of third parties to enhance your own marketing activities.

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Robert Durkin

A natural entrepreneur, Rob first ventured into internet marketing when he set up a DVD e-commerce site at 16.

His success and interest in this field led to his decision to read Computer Science at Cambridge, where he met fellow student and entrepreneur Chris Conn. Upon graduating they began working with e-commerce and data extraction creating FusePump, of which Rob is the CEO, in 2009. Responsible for the overall strategy and direction of the company, Rob is also a frequent speaker at events discussing e-commerce and online marketing.

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Robin Landy

Founder of InvisibleHand browser extension bio from Twitter

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David Kelly

VP Business Development for WhatRunsWhere

As one of the first members to join the WhatRunsWhere team, David was instrumental in the early growth of the company and building it’s ambitious and energetic culture.

David’s role includes spearheading business development initiatives, strategic partnerships, and managing the sales team, among others.

He takes great pride in the continued growth and development of WhatRunsWhere as it becomes a leader in the mobile and display ad intelligence space.

WhatRunsWhere was designed by marketers, for marketers with the intention of delivering the ultimate competitive intelligence.

With it’s recent launch of the first and only in-application intelligence tool for Android, WhatRunsWhere will look to leverage its market leadership towards continued global expansion

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Time 12:00pm12:50pm AMT

Date Tue 2nd July 2013

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