Tuesday 2nd July, 2013
12:00pm to 12:50pm
In a unique eight-country study of the role performance marketing plays in shoppers’ purchasing journey, Tradedoubler Insight Unit’s research ‘Performance Marketing from First Impression to Last Click’, investigates exactly how the rise of e-commerce and the phenomenal consumer uptake of smartphones and tablets has disrupted the traditional customer ‘path to purchase’ and what that means for marketers.
With an overview of this in-depth research - carried out in the UK, France, Germany, Italy, Netherlands, Spain, Sweden and Poland - Tradedoubler will examine how Europe’s shoppers are turning to performance marketing channels first when seeking inspiration on which brands and products to buy – and brands without a presence on these sites risk being locked out of consumers’ decision-making as a result.
The presentation provides insight into how consumer buying behaviour across key verticals such as travel and fashion, has developed in light of the impact of performance marketing and highlights key trends and insights which can be used to guide online marketing investment decisions in this complex, multi-channel world.
Andrew Buckman was appointed to Tradedoubler in January 2013.
after a successful career with high-profile digital brands in senior revenue-generation, product and management roles. He spent five years at Yahoo! Search Marketing where he set up and ran the Product and Monetization organization; was Vice-President of Strategic Partnerships at Criteo and led Webloyalty France as Managing Director. He joined Tradedoubler from Swedish online payments company Klarna.
Andrew holds a BA (Hons) in Marketing from Middlesex University.
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