Extreme SEO - Punching the Penguin

A session at a4uexpo Europe, Amsterdam

Tuesday 2nd July, 2013

3:30pm to 4:20pm (AMT)

Moderated by Bas van den Beld

While this panel’s title might concern animal rights activists, you have our word that no harm will come to these aquatic birds. Instead, we’re looking at how to pound, in a purely metaphorical sense of course, Google’s search engine algorithm into submission.

Europe’s biggest voices in the world of search are coming together, not for 12 rounds, but 40 minutes in what’s set to be the bout to end all bouts.

Five SEO experts will be hoping to keep Penguin on the ropes by covering a barrage of subjects such as new linking techniques, multi-devices and site audits. Finally, before the referee halts the contest, there’ll be a chance for delegates to muscle in and fire a few jabs of their own in a Q&A session where anything goes, as long as it’s not below the belt.

About the speakers

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Christoph C. Cemper

Christoph C. Cemper has been building links since 2003 and is a well-known and respected expert in the SEO industry.

His company CEMPER.COM has been building high quality links for over 500 major companies across all verticals in many different languages and developed the Link Research Tools, a state-of-the-art link building and SEO toolkit.
Christoph holds a master in business administration & marketing and speaks on about a dozen search marketing conferences and SEO trainings around the globe per year. Additionally he holds webinars for advanced link building and publishes case-studies on ongoing Penguin and other Google updates on a regular basis.

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Martin Macdonald

Martin MacDonald is Director of Inbound Marketing at Expedia EAN.

For more than a decade he has worked in all forms of online marketing, specializing in earned media channels including SEO and social media marketing.

Having started his online marketing career path in the competitive worlds of Poker and Casino promotion he has since worked across a number of industries including Entertainment and most recently Travel.

A regular speaker at industry events worldwide, Martin has become known for his honest advice on all things search related. His sessions on enterprise scale linkbuilding and content creation attracted attention from all the major search engines, resulting in his being invited to speak on regular panels with Google and Bing as an industry expert. He is also one of the few people invited to speak to employees at Facebook, Palo Alto on marketing in the digital age.

A compulsive tweeter, you can often find Martin on his handle: @searchmartin

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Marcus Tandler

Marcus Tandler, also known as the Mediadonis, is a Partner at the German-based Online-Marketing company Tandler.Doerje.Partner,

which has a strong focus on SEO services for large companies and websites looking to improve their rankings within the Google guidelines. Together with his Partner and former Google employee Niels Doerje he´s consulting various large companies across Europe about all aspects of Online Marketing.
Marcus started working in the SEO industry end of 1998, and was co-host of the popular “Webmasters on the Roof” show on Webmasterradio.FM. He started doing SEO before Google even started in Germany. Back then it was search engines like Altavista, Yahoo! and Fireball savvy SEOs were optimizing for. He grew up with Google and its algorithm.
He also got a lectureship at the Fachhochschule Erding, as well as at the Bavarian Academy for Advertising and Marketing. Marcus was the first German to ever win the Award for Outstanding Personal Contribution to Affiliate Marketing at CJU Europe 2007.

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Joost de Valk

Joost is a 30 year old web developer, SEO and online marketer.

He started his career in several companies, ranging from enterprise hosting to online marketing agencies, allowing him to work with several large businesses around the world.
Joost founded CSS3.info – the biggest CSS3 resource on the web – in 2006 and sold it in 2009. Early 2010 he built Quix, which was featured in many online publications from Mashable to Lifehacker and ReadWriteWeb.
In May of 2010 Joost also founded Yoast, which focuses on consulting in SEO, WordPress optimization and online marketing / content strategy. Current clients include Guardian, eBay, Disney Interactive and the European Patent Office.

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Bas van den Beld

Bas van den Beld is a well known and experienced European Online Marketer, keynote speaker, strategist and trainer.

He is the founder and owner ofStateofsearch.com, an award winning European Search Blog (winner of the EU SearchAwards 2012).

Bas is a two times winner of the Speaker Medaillon on the International Search Summit and was voted amongst the Top Influential Marketers in the UK and a judge on the UK and European Search Awards.

During his day-job Bas consults with several type of companies (Fortune 500 companies like KLM as well as brands and agencies) on implementation of strategic Search and use of Social Media and helping agencies and brands helping them determine the right online business strategy and connecting them to the right influential people.

He also provides training in Search Engine Marketing, Social Media in the organisation, and Social Marketing related topics and can be hired as a paid speaker.

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Time 3:30pm4:20pm AMT

Date Tue 2nd July 2013

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