The Consumerisation of E-commerce

A session at a4uexpo Europe, Amsterdam

Tuesday 2nd July, 2013

3:30pm to 4:20pm (AMT)

The boom in new technologies and devices, as well as the availability of mobile internet and in-store Wi-Fi, offers consumers more possibilities for online shopping and therefore, greater power over the providers.

Many paths lead to the web-shop, and having evolved over many years devices and technology have provided the basis for online businesses to adopt new business models and integrations that can influence and disrupt the consumer further offline than ever before.

Join our speaker who will look at how the E-commerce channel is evolving to suit device-led consumers, and provide examples on the strong opportunities for the affiliate channel to take a leading role in the growing omni-channel mentality.

About the speaker

This person is speaking at this event.
Thomas Joosten

Thomas Joosten is Chief Executive Officer and Chairman of the Executive Board of ZANOX.de AG since February 2013.

Joosten is the founder and CEO of the Dutch affiliate marketing network, M4N, which zanox acquired in 2011 and merged with its own operations in this market. As Country Manager following the merger, Joosten successfully managed the combined entities, making zanox the leading performance marketing network in Netherlands and Belgium.

Thomas’s entrepreneurial vision for the future success of zanox is to drive customer-focused innovation, thus helping both advertisers and publishers to cater for the rapidly-changing needs of consumers. Before founding M4N as the first performance advertising network in The Netherlands in 1999, Thomas Joosten studied informatics, management sciences and marketing and worked as an ICT strategy consultant, among others, for ABN AMRO, Intel, AT&T and Nielsen.

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Time 3:30pm4:20pm AMT

Date Tue 2nd July 2013

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