International Expansion: Tried, Tested and Delivered

A session at a4uexpo Europe, Amsterdam

Tuesday 2nd July, 2013

5:00pm to 5:50pm (AMT)

Moderated by Stephen Kerin

Cross-border expansion has always been a trend for businesses who seek to build on singular successes, yet within performance marketing in Europe there has been a notable increase in stakeholders launching their offerings across multiple countries in the past 12-24 months. Whether looking to expand or work with the recently expanded, what should you be considering?

Join our mix of international panellists across differing demographics who are doing just that. Hear how they evaluate new market opportunities and implement decisions that form the basis of a new market strategy. Which markets are primed for growth? How do you research new markets? What can you offer to make your programme stand out?

If you’re considering expanding internationally, or want to understand how you can work more efficiently with international publishers, then our panellists will be on hand to share their experiences of different markets and their associated considerations, consumer habits, pitfalls and opportunities. Questions from the floor are welcomed!

About the speakers

This person is speaking at this event.
Simon Bird

Simon is the General Manager of Savoo International - which includes the UK, Germany, France, Italy, Netherlands, Spain, India & Australia.

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Stephen Kerin

Stephen is UK Managing Director for leading global performance network Webgains.

Heading up the UK company through a period of significant growth, he has strengthened key partnerships and been responsible for implementing a range of tactical initiatives.

In previous roles, Stephen has managed top-tier accounts across 19 countries including eBay, Apple, Amex, lastminute.com, Disneyland Paris and Kelkoo. Working in the online industry since 1994, he’s a veritable digital dinosaur; he’s held positions at Tradedoubler, Infocheck (now Equifax), Unified Solutions and MIVA (eSpotting) and is a seasoned public speaker.

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Peter Potthast

Peter is the founder and Managing Director of nonstopConsulting, an international performance marketing agency.

The agency has over 10 years experience delivering successful online marketing programmes to international and local brands in 20 countries.
In 2011 nonstopConsulting co-founded UDG (United Digital Group), who are now the #1 Cross Channel Agency in Germany. Peter is an active member of the UDG board, an Angel Investor and holds a master degree in Engineering & IT.
Prior to founding nonstopConsulting, Peter has extensive senior management experience within the IT industry.

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Dorothee Seedorf

As Director of Performance Marketing at Project-A Ventures I oversee the aligned portfolio companies strategies for Affiliation and Price Comparison.

Also responsible for Business Development, Marketing and Sales. During my tenure at Zalando I deleveloped the Affiliate department (worldwide). Throughout my career I have leveraged deep industry knowledge for the T-I-M-E-S segment at Zanox as an Industry Leader(5yrs).

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Paolo Picazio

Partners Manager for Italy and Spain for lastminute.com

Paolo is Online Partners Manager for Italy and Spain at lastminute.com, one of Europe’s largest online travel agencies, and is responsible for all performance based activities (Meta partnerships, affiliates, retargeting).

Paolo has previously worked for DADA, Youbuy.it and TradeDoubler where he managed some of the biggest affiliate programs in the Italian market including Apple, eBay, Expedia and American Express.

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Time 5:00pm5:50pm AMT

Date Tue 2nd July 2013

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