Tuesday 2nd July, 2013
5:00pm to 5:50pm
Digital marketing has changed consistently over the past few years. Previous tactics that were employed to reach more consumers aren't as effective in today's landscape, and influence is playing an increasingly large role when it comes to optimising your digital marketing efforts.
The term is often misinterpreted, so what actually is 'influence' and how does it affect today's marketing efforts? Are you influential, or do you need to find the right network in order to find and target the right 'influencers' to engage with them more effectively?
Our two speakers will help you understand the principle of influencers, finding the right influencers and getting them activated so you can optimise marketing and sales in a strategy and tactics combined session.
Bas van den Beld is a well known and experienced European Online Marketer, keynote speaker, strategist and trainer.
He is the founder and owner ofStateofsearch.com, an award winning European Search Blog (winner of the EU SearchAwards 2012).
Bas is a two times winner of the Speaker Medaillon on the International Search Summit and was voted amongst the Top Influential Marketers in the UK and a judge on the UK and European Search Awards.
During his day-job Bas consults with several type of companies (Fortune 500 companies like KLM as well as brands and agencies) on implementation of strategic Search and use of Social Media and helping agencies and brands helping them determine the right online business strategy and connecting them to the right influential people.
He also provides training in Search Engine Marketing, Social Media in the organisation, and Social Marketing related topics and can be hired as a paid speaker.
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