Seeking Viral PR on a Shoe String Budget

A session at a4uexpo Europe, Amsterdam

Tuesday 2nd July, 2013

5:00pm to 5:50pm (AMT)

After jointly launching Wish.co.uk into a very competitive gift experience market, Stephen and his co-founder began creatively launching new gift experiences with a viral twist.

Through clever use of social media, offline and online media, they were able to seed PR content that was leveraged and maximised through (free) celebrity endorsements, crazy radio discussions and prime time television coverage.

Rather than spoil the surprises we'll let you attend this entertaining session to hear how Stephen and his team were able to successfully multiply the impact of PR for their website through a shoe string budget, reaching millions of potential customers through creative thinking.

About the speaker

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Stephen Pavlovich

At Conversion Factory, Stephen Pavlovich works with clients from start-ups to $5 billion/year web giants.

By following a defined process, he achieves rapid increases - often adding 20-100% to their conversion rate.

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Time 5:00pm5:50pm AMT

Date Tue 2nd July 2013

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