Engaging with Consumers in a Multi-platform World

A session at a4uexpo Europe, Amsterdam

Wednesday 3rd July, 2013

9:00am to 9:50am (AMT)

Moderated by Projjol Banerjea

Join a well-represented panel who will discuss ideas, perspectives and best practices when creating engagement within a multi-platform journey.

With continued development around this increasingly key area, the panel will look at how to effectively combine and maximise the use of different platforms. It will do this through discussions on measuring quality, user behaviours and effective targeting, among many other topics.

According to a study by Jupiter Research, less than 25% of European companies engaging in online advertising had any plans to measure the effectiveness of their campaigns. Hear from leading companies who have tried, tested and delivered multi-channel engagement during this panel session. How this can fit effectively into your business models?

About the speakers

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Mike Hoogveld MSc RM

Mike Hoogveld is a partner at RedFoxBlue and a registered marketer.

As a consultant, he specializes in the design and implementation of multichannel approaches. He is a frequent speaker and guest lecturer at Beeckestijn Business School and NIMA. Besides this, as a PhD, he is doing scientific research into the success factors of multichannel management. He is also author of the bestselling book 'Cross Channel Excellence', which was nominated for the PIM Marketing Literature Prize and Managementbook of the Year, and many articles on multichannel management.

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Gianfranco Ludovici

Online marketing and Business Development bio from LinkedIn

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Michele Marzan

Michele Marzan is the zanox Managing Director for South East Europe and a IAB Italy Board Member.

Michele has a 15 years professional experience in web marketing and media and advertising industry, gained in some of the most prestigious business realities including: InferentiaDNM, FullSix (Wpp Group), DMC (Direct Media Center). He’s managing zanox in Italy since 2006 and he launched the operations in Turkey since 2011; he’s part of the Senior Management team of zanox Group and he’s responsible for the Performance Marketing council within IAB Italy. Michele graduated in Management Engineering at the "Politecnico di Milano", he’s 45 years old and he has a strong background in advising, planning and executing of strategic performance based marketing projects across media, technology and creativity. In his spare time he enjoys traveling with his family and going climbing, ski touring and freeriding.

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Ef Rodriguez

Creative & Social Strategist for Wieden+ Kennedy

Ef Rodriguez is a creative at Wieden+Kennedy, one of the largest independently owned advertising agencies in the world.

He specializes in digital executions and social media campaigns. Before that, he was at Crispin Porter + Bogusky, doing the same thing but with fewer bicycles.

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Time 9:00am9:50am AMT

Date Wed 3rd July 2013

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