Wednesday 3rd July, 2013
9:00am to 9:50am
Creating an optimal approach that targets a particular customer at a particular time and place is known as real-time advertising. Technology advances and more connected consumers are increasing and so is the ability to target them on-the-fly.
Join the speaker as he takes you through a real-time display landscape that covers not only traditional banner display, but also advances in mobile, video and the online ecosystem. Different pricing structures are being harnessed to aid campaign ROI and business models, yet are you seeing the true effects of real-time developments within your digital campaigns?
This session will take you through the real-time, multi-channel display landscape. You'll learn exactly how ad-exchanges work, which mediums are currently converting best and how you can keep a clear view within such a complex and dynamic landscape.
Marco Kloots is co-founder and CEO at ClickDistrict and Platform161, where he drives the technology developments.
After finalizing his study Business Administration at the Erasmus University in Rotterdam, Marco started working at Advalue/Reddion. Followed by positions among other; Universal Media, ZenithOptimedia, KLM and Martinair. In 2007 Marco started his own company; ClickDistrict, followed by Platform161 in 2011.
An Internet and advertising veteran, Marco knows the entire online marketing business from all perspectives, having previously worked as online media planner as well as on the client side. His in-depth knowledge of challenges marketers are facing in the online media spectrum, inspires him to seek the best solutions for all involved.
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