Fashioning Success - Becoming Successful with Fashion in Performance Marketing

A session at a4uexpo Europe, Amsterdam

  • florent coudyser
  • Catharina Zientz

Wednesday 3rd July, 2013

10:30am to 11:20am (AMT)

Fashion is one of the fastest growing vertical sectors within affiliate marketing. According to eMarketer, online sales of apparel and accessories saw huge growth in 2012. This is all the more noteworthy, as apparel is a product type for which shoppers’ desire to touch, feel and try on before making a purchase, a fact long seen as a deterrent to online sales.

This impressive growth is supported by a host of publisher models that use blogs, pairing content and social channels to drive revenue through the fashion sector. Join our panel of fashion publishers, bloggers, brands and a fashion-centric agency as they discuss the ascendancy of online fashion content. Expect to hear about cross-border promotions, utilising social channels and leveraging user-generated content.

About the speakers

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Chris Bishop

Founder & CEO at 7thingsmedia bio from LinkedIn

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florent coudyser

Commerical Director for Zanox

Florent leads the commercial operations of the zanox-M4N team, bringing the best of both companies to the client's benefits. zanox and M4N, which was acquired in 2011, have merged successfully over the past 2 years. As a result, the newly merged company became the market leader within performance advertising in the Benelux.

More recently, under Florent’s leadership zanox-M4N has been named “Best Dutch affiliate network” at the Dutch Affiliate Awards in May 2013.

With his team, Florent has helped various merchants to successfully penetrate the Dutch, Belgian and other key European markets.

Today zanox is the online ROI partner for leading E-commerce and fashion clients such as Zalando, ASOS.com, Mango, de Bijenkorf, Nelly.com and Forever21.

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Joost Nauta

CEO & Co- Founder for Fashiolista

Joost Nauta studied international business at the Erasmus University in Rotterdam. During his studies he founded his first company; e-commerce pionier Direqt.

Currently he is the co-founder and CEO of the successful international fashion community Fashiolista. The company received an investment from Atomico, the investment fund by of Skype founder Niklas Zennström. With 1.5 million members in 160 countries, Fashiolista is currently one of the biggest fashion communities worldwide.

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Catharina Zientz

Marketing Manager for Fashionchick.de

When the largest online fashion portal for women in The Netherlands.

Fashionchick, took international steps in 2011, Catharina was appointed to the position of managing the German expansion. Fashionchick is now a multi-national fashion & shopping portal for women, which offers daily inspiration by providing fashion news about the latest trends, new webshops, must haves and beautiful brands.

Trends are translated in affordable and well suited looks for everyone and everything is immediately available in the online stores they promote.

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Time 10:30am11:20am AMT

Date Wed 3rd July 2013

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