Performance Marketing in the Netherlands

A session at a4uexpo Europe, Amsterdam

Wednesday 3rd July, 2013

12:00pm to 12:50pm (AMT)

Moderated by Jochem Vroom

As our host country for this year’s pan-European a4uexpo, we’ve put together a panel of Dutch affiliate and performance marketers to share insights on the market’s landscape throughout the Netherlands.

Expect to hear our panel’s views on building brands to increase customer retention and how to add value. The latest mobile opportunities that are gracing the market will be showcased along with adapting to changing consumer habits surrounding the customer journey.

All the above and more will be discussed during the panel session. Additional questions from the floor will be encouraged.

About the speakers

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Jan-Willem Bobbink

Jan-Willem Bobbink got addicted with online marketing in 20043 since he build his first international webshop when he was 16.

He is currently employed as Sr. International SEO manager for the search marketing agency Internet Advantage.

During the years he has developed extensive knowledge of performance marketing by building multiple affiliate marketing concepts. In 2011, after several years of working alone, he then decided to make the next step in his career: utilizing his SEO knowledge for the bigger players in the market. Currently he is responsible for international visibility campaigns for a broad range of clients. In addition to that, he writes on his SEO blog http://www.notprovided.eu

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Jessica Haagmans

Jessica Haagmans, Managing Director at performance network affilinet, is an expert in media, entertainment and internet.

She has broad experience with leadership, business development, change management and development of market strategies. Before her current position, She worked as MD with Urbanology/OMG, specializing in performance marketing and social media. During her career Haagmans was also COO of Sanoma Media and COO of television production company IDTV.

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Stijn Kruijssen

Stijn Kruijssen (28) co-founded Surfrace.nl, a Dutch loyalty programme, back in 2002 and has been in the affiliate business since then.

This cashback company still exists, but his own daily focus nowadays is on online fashion: as affiliate and retailer as well.

His website Jurkjes.nl (translation: dresses) is nominated ‘best publisher’ in the affiliate awards 2013.

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Lennart Ruigrok

Lennart has a track record when it comes to E-Commerce.

He started as online entrepreneur that launched an online gift voucher, later on he was one of the key people in the e-commerce success of T-Mobile Netherlands. These days he is E-Commerce manager for Vimodos.nl, one of the biggest fashion e-tailers in the Netherlands and he serves as consultant for several e-commerce projects.

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Jochem Vroom

Jochem Vroom (30) is an award winning online entrepreneur, who has launched multiple successful websites in couponing / performance based marketing.

One of his website: kortingscode.nl recently won the "Best Publisher Award 2013' in The Netherlands.
Jochem also made numerous appearances as speaker at online marketing business events and is well known for never settling for anything less than greatness. The constant goal of finding ways to be the best in the business has sparked the idea of creating Flipit.com. One global brand that is synonymous with the best discounts and the most fun shopping experience.
In addition to his work as a publisher, Jochem also blogs about trends in Affiliate Marketing in the Netherlands on the leading Dutch affiliate marketing blog Affiliateblog.nl.

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Time 12:00pm12:50pm AMT

Date Wed 3rd July 2013

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