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Interflora vs Google: Risk Management for your Links and SEO

A session at a4uexpo Europe, Amsterdam

Wednesday 3rd July, 2013

12:00pm to 12:50pm (AMT)

If you saw the coverage earlier this year about Google handing a link-based penalty to massive global brand, Interflora, and want to ensure that your link building strategy is adhering to Google's constantly changing guidelines, then this session is for you.

The SEO game has changed rapidly with Penguin and, ultimately, so has link building. You won't want to be the next Interflora and the speaker will take you through a new mindset for link building and goal setting to a new 'risk vs reward' scheme.

This session will give examples on unnatural links, link removal, recovery and link risk management. Sit in on this session to ensure you have a more sustainable and up-to-date link-building strategy than you've had previously.

About the speaker

This person is speaking at this event.
Christoph C. Cemper

Christoph C. Cemper has been building links since 2003 and is a well-known and respected expert in the SEO industry.

His company CEMPER.COM has been building high quality links for over 500 major companies across all verticals in many different languages and developed the Link Research Tools, a state-of-the-art link building and SEO toolkit.
Christoph holds a master in business administration & marketing and speaks on about a dozen search marketing conferences and SEO trainings around the globe per year. Additionally he holds webinars for advanced link building and publishes case-studies on ongoing Penguin and other Google updates on a regular basis.

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When

Time 12:00pm12:50pm AMT

Date Wed 3rd July 2013

Session Hash Tag

#A4US9

Short URL

lanyrd.com/sckbty

Official event site

www.a4uexpo.com/europe/

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