Wednesday 3rd July, 2013
12:00pm to 12:50pm
In a land not too far away, two intrepid marketeers; one from the world of public relations and another from the world of social media, got together to explain how cross-platform campaigns were the way forward for brands wanting to take their consumer engagement to the next level.
The session is aimed at explaining how companies can combine campaigns across video, public relations and social media in order to increase engagement levels and make budgets stretch that little bit further.
If that was not enough, we also explain the SEO benefits of these types of campaigns and sprinkle over a dash of real-life campaign examples that have worked well for their clients.
Iona St Joseph is a trained journalist who joined 10 Yetis nearly 3 years ago.
Her demonstrated ability to deliver campaigns that focus on return on investment for big brands, combined with her understanding of what really drives shareable content has meant that she has quickly risen to now manage the social team at 10 Yetis dedicated division: aSocialMediaAgency.com. Iona writes thought leading articles for leading marketing magazines and websites as well as having a weekly column on a political, media and PR news site.
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