Maximising the Publisher / Network Relationship

A session at a4uexpo Europe, Amsterdam

Wednesday 3rd July, 2013

3:30pm to 4:20pm (AMT)

While some SME publishers focus on trying to gain ground and reach those dizzy top-tier heights, others have enough trouble just trying to get a network to look at them, let alone keep up once they reach the summit. From competing against a torrent of top-notch traffic to becoming exposed, making a splash and getting yourself heard – it is not an easy battle being a publisher.

Short of a big arrow sign and a neon jacket, publishers will find out how ‘not’ to be ignored by a network, while gaining insight into hot topics such as relationship building with advertisers.

From networks helping publishers facilitate key industry rendezvous, and publishers who aren't geo-located in industry hub cities; to selling yourself and business properly - a whole host of topics will be explored. Here, a panel of candid network pros and up-front publishers will also smash myths and delve into controversial issues such as backhanders and profit splitting.

About the speakers

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Jochem Vroom

Jochem Vroom (30) is an award winning online entrepreneur, who has launched multiple successful websites in couponing / performance based marketing.

One of his website: kortingscode.nl recently won the "Best Publisher Award 2013' in The Netherlands.
Jochem also made numerous appearances as speaker at online marketing business events and is well known for never settling for anything less than greatness. The constant goal of finding ways to be the best in the business has sparked the idea of creating Flipit.com. One global brand that is synonymous with the best discounts and the most fun shopping experience.
In addition to his work as a publisher, Jochem also blogs about trends in Affiliate Marketing in the Netherlands on the leading Dutch affiliate marketing blog Affiliateblog.nl.

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Matthew Wood

Matthew founded PerformanceIN (previously A4u) and has been involved in Affiliate and Performance Marketing since its inception 15 years ago.

A successful publisher in his own right over the years, he now heads up a talented team that organises the international a4uexpo and Performance Marketing Insights conference series which launched in NYC in March, as well as the Performance Marketing Awards annual ceremony.

Continuing to diversify as an entrepreneur, Matthew is also an investor at vouchercloud (Europe’s first & leading mobile voucher application). His role is Product Director for the firm which after significant investment from Vodafone will be expanding globally throughout 2013.

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Charlie Ranger

Affiliate Manager for TUI/ Thomson

Having worked at TUI for over 5 years, Charlie is responsible for managing the Thomson and First Choice affiliate programs along with also managing the display campaigns.

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Eleanor Pickering

Head of Advertiser Development for Commission Junction

In her role as Head of Advertiser Development at Commission Junction, Eleanor is responsible for client retention and development in the UK, working to enhance relationships with merchants and publishers and looking for new business opportunities.

Following a stint in events, Eleanor began her digital career as a Marketing Manager at an online start-up before joining CJ as an Account Manager in 2008. A graduate of UCL with a 2:1 in English Literature, Eleanor also holds a CIM Professional Diploma.

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Micky Khanna

Sales Director for Optimus Performance Marketing

Micky joined Optimus PM in 2010 as part of the Management team to spearhead the Sales Operation, as well as to grow partnership opportunities between Networks, affiliates, and clients.

Micky has built an established track record within Performance Marketing having led the sales team at affiliate network Buy.at, and managing Sales and Account Management teams at MIVA (formerly Espotting Media)

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Time 3:30pm4:20pm AMT

Date Wed 3rd July 2013

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