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How to Capture and Categorise Useful Big Data

A session at a4uexpo Europe, Amsterdam

Wednesday 3rd July, 2013

3:30pm to 4:20pm (AMT)

A hands on guide for the 21st century marketer as this session will delve deep into user events and personalisations that can be recorded to combine qualitative and quantitative data into 100s of data values. But how do you collect this data?

At the heart of this session lies best practice examples of how to collect and categorise detailed visitor data, and making it actionable - the more accessible and connected your data sets are, the more able you are to create a clear picture of who your customers are and focus your marketing activities accordingly.

Expect a media-rich presentation with case studies, Forrester-commissioned research and downloads, showing the true value that data can bring to a business.

About the speaker

This person is speaking at this event.
Harry Hurst

Harry has been part of the Qubit team since July 2011 having joined from leading European performance marketing company TradeDoubler.

As a member of the UK’s Senior Management Team, he spent four and a half years responsible for Direct Clients through the management of TradeDoubler’s affiliate, display and search marketing teams across the UK and Ireland. Harry worked with clients including Tesco, Expedia, Hotels.com, HP and British Gas amongst others.
Prior to this, Harry was responsible for management of TradeDoubler’s agency relationships and ran collaborative campaigns with media agencies such as Profero, Carat and Mindshare.
Harry’s role as partnerships lead at Qubit incorporates both development of relationships with technologies for integrations with Qubit’s Opentag technology as well as agency and consultancy partner network growth.

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When

Time 3:30pm4:20pm AMT

Date Wed 3rd July 2013

Session Hash Tag

#A4US10

Short URL

lanyrd.com/sckbwc

Official event site

www.a4uexpo.com/europe/

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