Successful Email Campaigns for the Multi-Channel Age

If you send email newsletters and updates, it's likely that a growing percentage of your subscribers are reading your messages on a smartphone or tablet. Depending on where you’re viewing your inbox from, it’s an experience that can swing from awesome to awful. While an email newsletter can look superb in the inbox, when squeezed onto a smartphone it can become unusable, with narrow columns, small fonts and broken layouts typical common issues.

In this session, join an email marketing publisher as it takes you through some of their best practices for delivering and targeting to the agile consumer. Hear how their award-winning email campaigns have taken into account multi-device usability to increase engagement, click-throughs and delivery.

A great session to attend if you’re looking to improve your email marketing campaigns and increase relevancy with your multi-channel audience.