Cause Marketing is when a business and a non-profit work together for mutual benefit. It may sound like adding complexity, but this strategy grows in popularity every year for one simple reason: customers respond.
How can your team strategically leverage Cause Marketing to do great work for the greater good?
Panelists from Cause Marketing Forum, Microsoft, and POSSIBLE will share trends, lessons learned and success stories, covering topics such as finding the right brand alignment, client-side realities in pulling this off, and using social media to amplify impact.
2030 1st Ave, 3rd Floor, Seattle, Washington, 98121
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Director of Communications