Cause Marketing - Great Work, Greater Good

AAF Seattle Speaker Series

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Cause Marketing is when a business and a non-profit work together for mutual benefit. It may sound like adding complexity, but this strategy grows in popularity every year for one simple reason: customers respond.

How can your team strategically leverage Cause Marketing to do great work for the greater good?

Panelists from Cause Marketing Forum, Microsoft, and POSSIBLE will share trends, lessons learned and success stories, covering topics such as finding the right brand alignment, client-side realities in pulling this off, and using social media to amplify impact.

4 speakers

  • Megan Strand @meganstrand Director of Communications, Cause Marketing Forum
  • Erin Abbey @abberin Associate Creative Director, POSSIBLE Seattle
  • Elisa Willman @ElisaMWill Senior Manager Marketing Communications, Microsoft

4 sessions

Banyan Branch

United States United States / Seattle

2030 1st Ave, 3rd Floor, Seattle, Washington, 98121

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7 known attendees

  • Charlotte Boutz
  • Luis Antezana
  • AAF Seattle
  • Megan Strand
  • erinabbey
  • Dave Hanley
  • Elisa Willman

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