Moving on Mobile: Understanding User Behavior and Taking Advantage of New Paradigms

A session at ad:tech San Francisco 2013

Tuesday 9th April, 2013

11:45am to 12:45pm (PST)

2013 is shaping up to be a breakout year for mobile advertising. According to eMarketer, the mobile ad market will triple this year to more than $4 Billion and could top $7 Billion next year. While there’s a lot of growth potential, how are marketers preparing for this surge? What technologies and media platforms are critical to your mobile success and how can you stay on top of customer engagement on mobile devices? How are heavyweights such as Google, Facebook, Apple and Twitter embracing this growth and monetizing their investments? Sit in and discover how the mobile landscape is changing, what marketing strategies work, and why the next leap in mobile reach is poised to hit us in the coming year.

About the speakers

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Gene Keenan

Founder & CEO, The Collective Factory

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Noah Elkin

Principal Analyst, eMarketer

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Rachel Pasqua

VP, Mobile, iCrossing

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Wendy Bergh

Senior Director, Mobile & Digital Strategy, Walmart Global eCommerce

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Time 11:45am12:45pm PST

Date Tue 9th April 2013

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