Tuesday 9th April, 2013
11:45am to 12:45pm
How do brand clients create chemistry with their agency and build trust for a lasting relationship? How does an agency invest in and influence a brand’s message, help shape its way of thinking and bring value to help the client succeed? How do the two collaborate to create a shared vision for great story telling? Like any good relationship, both sides have to work on it, and while brands and agencies have had well-defined roles in the past, building a strong partnership today presents new challenges and opportunities. Join us as we tackle how brands and agencies can work together effectively, whether focusing on creative development, media planning, campaign execution or measurement.
PR girl trying to change the world, VP of Interference Inc., Co-Founder of ColdPavement, lover of foods that begin with s. Tweets are all my own. bio from Twitter
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