Tuesday 9th April, 2013
11:45am to 12:45pm
Define your target audience, then figure out the right days, times and mediums to reach them on. The basics of creating an effective media plan haven't changed, but the digital media landscape continues to evolve at a manic pace. That means staying on top of new developments in audience aggregation and segmentation, emerging ad platforms, as well as fresh tactics for getting the maximum result for every dollar spent. This session takes a look at new tools and methods for creating audience segments, strategies for reaching customers across multiple devices, as well as a case study on how to best supplement an ad campaign with earned and owned media.
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