Tuesday 9th April, 2013
11:45am to 12:45pm
With the right message, optimization and strategy, email can be one of a marketer’s most powerful tools, especially as mobile open rates rise. But it can also be unforgiving, as you have to live with your mistakes. New opportunities continue to emerge as mobile devices extend your brand’s reach and content strategy plays an increasingly important role. But how do you iterate, and grow your email content, delivery and audience effectively? How do you measure and test your results so you can apply those results next time? Join us as we dissect audience segmentation, mobile reach, video and other content, optimum delivery and pacing. We’ll help you better understand consumers, including their preferences and behaviors, so you can move beyond clicks, open rates and deliverability to measurable engagement and participation.
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