Tuesday 9th April, 2013
11:45am to 12:45pm
Without a doubt, content marketing is the new industry darling. Over half (55%) of the big brands like Target and Ford that Ad Age recently surveyed said they expect to spend more on content marketing this year – and with good reason. Using content – whether it's social, mobile, video or integrated articles within a website – has become a highly effective way to combat "banner blindness" and other negative effects of the online advertising onslaught. But with this investment comes the need for best practices and reliable ways to measure the ROI of a company's content marketing efforts. Get insight into how to fully leverage the hottest new area of digital marketing in this session.
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