Tuesday 9th April, 2013
2:15pm to 3:15pm
Just what exactly are "native" ads? Arguably one of the most buzzed-about additions to the marketer's tool-kit, there aren't yet best practices or success metrics – there's not even an industry standard definition. But there is massive interest, because these integrated, content-like ad units seem to be able to combat banner blindness and some of the other pitfalls of display. In this session, you'll hear about the performance and benefits of emerging ad units like native ads and images, from the buyers themselves. You'll also get a glimpse of experimental ad platforms that the industry will be talking about in 2014 and beyond.
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