Tuesday 9th April, 2013
2:15pm to 3:15pm
Today’s consumers are mobile, social, on the Web and consuming media as an experience. As a marketer, how do you follow this path and assess value to your ads on different platforms across different channels? Can you attribute a mobile ad to the ultimate purchase or assess the impact of a viral share? And with so many attribution models, what’s the most effective way to measure ROI beyond traditional last-click measurement techniques? Join us as we help you navigate the waters to help determine which ads are effective and where to give credit, as well as how to measure the impact across the digital landscape. Learn what your customers are doing and how to apply that knowledge to improve your marketing efforts.
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