Tuesday 9th April, 2013
3:30pm to 4:30pm
Consider this: There are well over 250 brands – everything from upscale retailers like Barney's New York, to fast food like Arby's, to government entities like the U.S. Army – on Pinterest. Meanwhile, Instagram users are posting upwards of 40 million photos per day. And though Tumblr's ad offering is still making baby steps, it hasn't stopped mega-brands like Disney, Coca-Cola and Target from setting up shop on the publishing platform. The bottom line is that millions of consumers are using these tools to express themselves, and advertisers have followed. But the combined visual and social nature of these platforms means that "average" ideas won't cut it. So in this session, you'll hear creative best practices from execs that have built and maintained Pinterest, Instagram and Tumblr communities. You'll also come away with thoughts on how to best measure the benefit that these platforms can have on your marketing plan.
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