DSPs, RTB and Programmatic Buying: What Is It and Why Should I Care?

A session at ad:tech San Francisco 2013

Tuesday 9th April, 2013

3:30pm to 4:30pm (PST)

DSPs, DMPs, RTB and more … the ad-tech alphabet soup continues to bubble. So why should you care? Because these technology platforms make it easier to find and target the right audience for the right price. But they also complicate an already complex process, and this session simplifies things by giving you both the buy and sell side perspectives. Learn the ins and outs of how media buyers use these platforms, then get a peek into the sell side, from publishers that explain how they’re choosing the inventory to make available. You’ll also learn about how mobile and video ads are being incorporated into this automated buying mix.

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Time 3:30pm4:30pm PST

Date Tue 9th April 2013

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