Search: Maximizing Performance and Managing Change

A session at ad:tech San Francisco 2013

Tuesday 9th April, 2013

3:30pm to 4:30pm (PST)

Search is in transition—The major search engines continue to roll out changes to their algorithms and SEO continues to evolve. Similarly, new tools such as Google Now continue to emerge, voice-enabled search is becoming more integrated into our daily lives, and predictive search is anticipating consumers’ needs to make their findings more comprehensive. Top this off with more use of mobile search and niche searches across social sites, and it’s clear to see that marketers have their work cut out for them. Digital marketers are developing new tactics and strategies to reach those consumers. What are the leading-edge tools that brands need today to stay abreast of new behaviors and reach their potential audiences? How is search engine marketing shifting and changing along with Internet users? Join us as we explore best practices and ways to reach the right audience at the right time on the right device.

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Time 3:30pm4:30pm PST

Date Tue 9th April 2013

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